The benefits of standards in "CEO speak"
Because standards impact an estimated 80 % of world commodity trade, business leaders would do well to understand how they can use standards to help to solve their problems and to achieve their strategic objectives.
Today's state-of-the-art solutions for CEOs is designed to communicate the benefits of standards to CEOs in the type of language they understand best – clear, direct and backed up by concrete examples of financial benefits and cost savings in a variety of sectors, as well as at the level of national economies.
The package consists of a brochure both available as a hard copy and as a PDF file, accompanied by a PowerPoint presentation on DVD. The brochure lists a number of typical "hot buttons" of CEOs – including innovation, cost reduction, product safety, access to global markets, risk management – and matches them to solutions provided by standards.
The brochure can be downloaded as a PDF file free of charge from the WSC Website.